Ep. 91 Protect the Publisher: Walt Dublin on Monetization, AI & Mission-Driven Media
In this episode of the AdTechGod Pod, host AdTechGod interviews Walt Dublin, Vice President of Enterprise Publisher Development at Raptive.
Walt shares his journey into the ad tech industry, discussing the evolution of publisher partnerships, the impact of AI on content monetization, and the importance of diversity in the tech space. He emphasizes the need to protect publishers and their content while also highlighting innovative changes within the industry. The conversation concludes with Walt expressing his passion for education and mentorship.
Takeaways
Walt Dublin's journey into ad tech began 14 years ago.
He became the top salesperson at his first company within six months.
The landscape for publishers has changed significantly over the years.
Publishers now conduct more due diligence before partnerships.
Raptive focuses on helping mid-tier publishers monetize effectively.
AI and crawlers pose challenges for content creators.
Diversity in tech leads to better problem-solving and innovation.
Raptive advocates for the protection of journalists and their content.
Publishers are innovating to enhance user experience and revenue.
Walt is passionate about education and mentoring young people.
Chapters
00:00 Introduction to AdTech and Walt Dublin
02:27 Walt's Journey in AdTech
05:20 The Evolution of Publisher Partnerships
08:36 Protecting Publishers in the Age of AI
11:25 Innovations and Changes in Publishing
14:21 Diversity in AdTech and Its Importance
20:59 Passions Beyond AdTech
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AdTechGod Pod
A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod.
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