Give Your Marketing Strategy a Smart Upgrade

Keith Lauver is a serial entrepreneur, seasoned marketing strategist, and founder of Atomic Elevator, the company behind Ella—an AI-powered marketing platform transforming how brands approach strategy and execution. He has launched six companies and raised over $34 million through product-driven growth. In this episode, Keith shares how High Definition Marketing and AI tools like Ella are redefining marketing for small businesses and agencies alike. Discover how to align your marketing strategy with execution, break through brand stagnation, and drive real business growth with smarter, not louder, tactics.

Today we discussed:

00:00 Introduction

00:41 What is High Definition Marketing?

01:59 How Has Marketing Strategy Changed?

08:17 ELLA and DTM Partnership

12:52 ELLA Elevates Your Marketing Team

16:46 How are AI Tools Evolving?

More About Keith Lauver:

Check out Keith Lauver's Website: https://www.atomicelevator.com

Connect with Keith Lauver's on LinkedIn: https://⁠www.linkedin.com/in/keithdlauver/⁠

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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!

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