Making Marketing Matter

Making Marketing Matter

Lancaster University Management School

Discover a whole new world of marketing.

Here at Lancaster University Management School, we are at the forefront of the discipline.

In Making Marketing Matter, we will introduce you to the world of marketing – everything from digital to advertising, sustainability to accessibility – that you can encounter as a student here at Lancaster.

We’ll show you what students can expect to learn on our programmes; introduce you to the experts who head up our internationally-renowned teaching and research activities; and dive into fascinating subjects you may may never have imagined were associated with marketing – from salmon farming to art exhibitions, science fiction to dark tourism and the metaverse.

Our lecturers teach future marketeers and provide an insight into the unique experience Lancaster has to offer.

Find out more about studying Marketing at Lancaster University here: https://www.lancaster.ac.uk/lums/our-departments/marketing/

Where can you listen?

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Episodes

Questions & Answers

How many episodes are there of Making Marketing Matter?

There are 10 episodes avaiable of Making Marketing Matter.

What is Making Marketing Matter about?

We have categorized Making Marketing Matter as:

  • Education
  • Business
  • Marketing

Where can you listen to Making Marketing Matter?

Making Marketing Matter is available, among others places, on:

  • Spotify
  • Apple Podcasts
  • Podtail
  • Google Podcasts

When did Making Marketing Matter start?

The first episode of Making Marketing Matter that we have available was released 20 May 2024.

Who creates the podcast Making Marketing Matter?

Making Marketing Matter is produced and created by Lancaster University Management School.