Transforming Health Tech Go-to-Market: How Bonfire Analytics Drives Sales Efficiency

Guest InformationJaya Pokuri - Co-founder, Bonfire AnalyticsVinay Nagaraj - Co-founder, Bonfire AnalyticsKey Topics DiscussedHealthcare data analytics and go-to-market strategyMachine learning applications in health tech salesProcessing prescription claims and medical dataMoving beyond volume-driven provider targetingHealthcare policy challenges and data accessCompanies and Products MentionedBonfire Analytics - Healthcare data analytics platformPoint Designs - Prosthetics device company (case study)Key Statistics3x increase in sales efficiency for Point DesignsFounded Bonfire Analytics in late 2022Target market: SMB to mid-market health tech companiesResourcesBonfire Analytics Website: https://www.bonfireanalytics.com/Using Provider Data to Sharpen Your GLP-1 GTM StrategyConnect with guests on LinkedIn: Jaya Pokuri and Vinay Nagaraj

Product in Healthtech is community for healthtech product leaders, by product leaders. For more information, and to sign up for our free webinars, visit www.productinhealthtech.com.

Product leaders guide decisions around what should be built. They are interpreters that make sense of what’s happening as their organizations evolve rapidly. Product leaders balance business priorities, customer demands, and competitive pressures. Both strategic and tactical, this highly visible discipline is emerging as one that can be very difficult to execute well in the healthcare space.

The floodgates of funding, digitization, and internet-enabled competition are open. Businesses that build the best product the fastest will see outsized returns.

Join the conversation about how healthcare product managers, designers, researchers and other stakeholders can add meaningful value to their teams. Learn how the best product leaders optimize decision quality for entire organizations, increase development velocity, and navigate the unique constraints and opportunities in healthcare.

• No. of episodes: 27
• Latest episode: 2025-08-04
• Technology Health & Fitness Medicine

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