The Purpose Made Podcast
Purpose MadeThe Purpose Made Podcast explores where games, entertainment and ideas become worlds.
Hosted by Pete Bell, founder of Purpose Made and former Head of Strategic Transformation and Growth at Electronic Arts, the show features candid conversations with the people building, running, funding and shaping the future of entertainment.
Games are our starting point. We go deeper into the IP we know and love, and into the ideas that make those worlds last. Many of the most important entertainment experiences of the next decade will begin as video games, then travel across film, television, publishing, sport, technology and culture. We look beyond the game itself: at the worlds underneath it, the franchises that can carry many stories, the businesses that bring them to audiences, and the choices that determine what lasts.
Guests include Shawn Layden (former Chairman of SIE Worldwide Studios and President and CEO of Sony Interactive Entertainment America), Danny Bilson (writer of The Rocketeer and The Flash, and former THQ executive), Ken Levine (creator of BioShock), Tim Cain (co-creator of Fallout), Jeff Gomez (transmedia strategist and founder of Starlight Runner), Peter Levin (Managing Director and Co-Founder of Griffin Gaming Partners), Russell Binder (Partner at Striker Entertainment) and Richard Browne (games executive and publishing consultant), alongside the creators, operators and investors shaping what comes next.
The conversations explore franchise architecture, IP, studio and publishing economics, transmedia, creative leadership, technology, culture and the future of entertainment.
Purpose Made is for players, creators, studio leaders, publishers, investors and anyone who wants to understand the ideas shaping the next generation of entertainment.
Purpose Made: https://purposemade.uk
Podcast guest submissions: https://purposemadepodcast.co.uk/guest-pitch
Watch on YouTube and follow the conversation on social.
Purpose Made: Where games, entertainment and ideas become worlds.
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- No. of episodes: 99
- Latest episode: 2026-08-24
- Leisure Games Video Games
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